How are you creating engagement with your audience online?

What are you doing to make people feel that sense of connection with others in a community that has the same like minded interest?

What are you doing to make your audience relive the experience of your brand, TV show, movie, product, or service?

What does an increase in Facebook like represent for your show, service, or product?

How often do you reach out to your audience? Do you need to stay in touch with your audience daily or weekly?

Do you want your audience to share your content with their friends and family? Are you looking for something that will go viral?