Gamification, in its strictest form, is applying game like mechanics to existing content.
Instead of just "watching" a show, your fans are proactively answering multiple-choice questions that appear after each video snippet; reinforcing cognitive awareness, memory recall, and memory retention.
tRIVia VIDeo or Real Interactive Viewing of VIDeo (aka RIVVID) breaks the traditional video advertising model by offering guaranteed cognitive awareness of video content and advertising consumption. Users have to pay attention to the videos in order to answer the questions correctly and score points/win prizes. Players invite friends and family into a friendly trivia competition, which exposes more people to the content’s features. Advertisers and Content Producers attain real-time data and analytics on how users are actually consuming their content, empowering them with the intelligence to refine and optimize delivery.
Friends or families can easily use your video trivia games to make it a fun game night.
Video trivia games are great attention grabbers at expos and a fun way to engage audiences while making promotional rounds.